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Pama was established in Manchester on 7th July 1981. The original Partnership was established by the Farshi family; father, mother and two sons, hence the name PAMA standing for Pa and Ma. Pama started as a retail operation, but having very quickly gained an understanding of the needs and requirements of the market, the company moved into wholesaling and distribution. Pama has always been involved in communication; in the early days it was CB, Radio or PMR products, then later a natural progression led to distributing Mobile Phone Accessories. This focus means the company have developed an expertise which is difficult to match. We now sell internationally across five continents, and domestically from the Highlands of Scotland to the tip of Cornwall.

The formula has always been the same. Initially retailing and gaining a full understanding of the product, market and retail issues, then moving into distribution.

Over the years Pama established itself as a valuable distributor picking up key brands such as Plantronics, Cobra and Parrot and at the same time developing and producing specialist innovative products such as the Pama Plug N GO and the Bluetooth sun visor handsfree speakerphone.

Today Pama boasts a successful distribution business in the UK, distributing key brands to many major retailers as well as over 2000 independent retailers, over 40 catalogues and e-commerce resellers.

Pama also comprises the following operating divisions:
Pama Export, sells to distributors in over 40 countries worldwide from North and South America to Europe and into Asia.
Pama Overseas Production, developing and producing Handsfree products for the Pama Brand and OEM and ODM projects.
Pama Retail, with 28 stores located in the UK Motorway networks under the Fone Bitz banner.
Pama Properties, owning and leasing both commercial and residential properties. Plus property development activities.
Pama Hong Kong, Established in 2006 with the plan to develop Pama into a truly global brand by offering OEM and ODM development of Consumer Electronics products.
Pama Stationery, Building on our 28 year proven customer service, Pama Office Supplies is now open with a full range of office supplies and equipment. Catering for all your stationery needs.

Pama as a company has grown organically and it is for that reason it is very proud of its heritage. Today walking through Pama you will see young men and women in management positions who may have started from the warehouse or the administration departments.

Pama's MD Kevin McHugh is 37 years old and has been with the business since he was 19. In the 18 years at Pama he has been involved in every department and also in developing some of them. This is true of the majority of department heads. This is why Pama employees understand the structure and ethos of what Pama stands for; Number 1 - Quality, Number 2 - Quality and Number 3 - Quality. These words continue to echo in each department and the corridors at Pama and are as true today as they where over 28 years ago.

To show Pama's ongoing commitment to both it's customers and it's staff we continue to run a Quality Management System that adheres to ISO 9001:2008 and our accreditation is with the British Standards Instition (BSi). It is through this system that we not only maintain, but improve a quality service to our customers. It is this senior management commitments that has enabled Pama to adhere to the standard for over 10 years.

Pama's Quality Manual can be found here.

Providing a reliable and efficient delivery service is vital to the success of our customers in this fast moving environment. Investments in IT combined with continuous service level review ensures we provide the best possible service. Situated close to Manchester, UK, our present facility boasts a 40,000 square foot warehousing facility and combined with an integrated software solution that allows Pama to meet the expanding requirements of both our UK customers and our overseas clients.

With this in mind Pama relocated to new premises in 2003. This operations centre is located in the UK with easy links to the nation-wide motorway network and incorporates our sales offices, customer services, and logistics distribution centre. The software system we have implemented also allows us to offer a direct fulfilment facility for our trade clients who have on-line retail outlets. Clients can market any product from our catalogue on their website and when a customer places an order we are automatically instructed to process, pack and despatch the item. This creates a 'virtual warehouse' scenario where our clients can offer an increased range of more diverse products without the need to expand their storage space and logistics.

"Pama exists and strives to develop, manufacture and supply innovative products in conjunction with the best possible service at all times ensuring a high level of reliability and availability."